Here’s another wonderful season for Max & Lola, Winter 2014-2014. This Belgian label is now 25 years old and were doing great kids’ fashion when there was very little available that was artistic and well…fashionable. And still going strong!

And this season maintains the level of photo artistry that we have come to expect (see the Max & Lola Spring/Summer 2012 shoot-it was amazing too!) They create their own fantasy world where these kids in these magical clothes inhabit mystical lands. And this season, the styles which are a mix of natural tones and bright pinks and aquas, structured and unstructured, are worn by kids about to be teens –  and there is a sort of bitter sweetness to it all.