Gap has a real winner on their hands with this one. A fantastic and timely idea and very well executed. Their Peter Rabbit collection is not only pulling my nostalgic heartstrings but also my girls as like their Mama, they are completely enthralled by the books of Beatrix Potter. And Gap have captured the whole mood and world of Peter Rabbit without merely printing images of the characters – although there is some of this, which is sweet. Here is a taste of the collection, which can be viewed in its entirety here.

And to celebrate the collection, Gap is hosting a special reading series for children on January 26th at select babyGap stores in Boston, Chicago, Dallas, Los Angeles, New York, Miami, Philadelphia, San Francisco, Toronto and Washington D.C. During the events, guests will be treated to a reading of Emma Thompson ‘s sequel, The Further Tale of Peter Rabbit, while enjoying activities and snacks. Gap has also partnered with Milk + Bookies, a non-profit organization that encourages children to donate books to children in need, so shoppers can donate books for others to enjoy. For more information go to Gap’s Facebook page.