Pitti Bimbo Trade Show Sneak Peek – January 19-21, 2017


Fancy Room is the new space dedicated to children’s lifestyles: from design to small accessories, from gadgets to technology, the winner is always creativity.

Well, it’s coming up soon, Pitti Bimbo 84, and here is our Pitti Bimbo Trade Show Sneak Peek – January 19-21, 2017!  In case you are not in the know, Pitti Bimbo is the largest kids fashion trade show in the world and is part of the Pitti Imagine brand of fashion trade shows which also covers men’s fashion, women’s fashion and even fragrances.

So, if you are a brand or a buyer, this is the place to be on January 19-21, 2017 in Florence. And once you are done with the show, you can tour one of the most the beautiful cities in the world.

I had breakfast with Rafaello Napoleone, the CEO of Pitti Imagine as we do before most shows, and he dished on what’s in store for this coming show. The most novel new addition to this creative and exciting edition is the Pitti Dance off…see more below!

And here’s what else is in the sneak peek of what to expect in January…503 brands in an Exhibition area of 47,000 square meters. And below are some highlights. And here is the Pitti Bimbo site so you can get more info even buy your ticket!

THE NEST – a focus on small independent brands from all around the world

The Nest is the new project dedicated to creative research in kidswear. An exclusive selection of small independent brands and “up-and-coming” companies showcased on the Lower Level of the Main Pavilion, selected in collaboration with Little Pop Up Berlin, the Berlin store /concept lab. The names include: Cherry Papaya Kids, Garbo&Friends, Kalinka Kids, Lieblinge, Mara Mea, Monkind, Poupee, Robe of Feather.

Atelier Choux


 Where is Marlo


APARTMENT – luxury collections & contemporary lifestyles

In January the protagonist will once again be Apartment, the project dedicated to sophisticated contemporary children’s fashions: a unique section furnished according to Ilaria Marelli’s creative project that contains a sophisticated grouping of international clothing and accessory collections aimed at buyers from the most exclusive boutiques. In the Rondino a special catwalk show will recreate the atmosphere of an atelier, using maison haute couture presentation methods.


SUPER STREET –  a full volume urban trend!

SuperStreet is the Pitti Bimbo section that gives a voice to the denim universe and the street trends of junior and teen clothing. In a lively, specifically designed setting, the clothing expresses a belonging to a tribe that stands apart from others for its sounds, images and messages.


PITTI DANCE OFF, the theme of the winter fairs

Pitti Dance Off is the theme of the Pitti Immagine winter fairs with a layout project curated by Oliviero Baldini. The protagonist is dance – as the need to move around in rhythm to express oneself, as energy, as freedom of personal style. It will be playfully and ironically represented by a gesture, the finger tut, in the spirit of street dance and destined to spread virally. A kind of “tell me how you dance and I’ll tell you how you’ll dress”: next January, young and old alike will be moving to the rhythm of Pitti Dance Off. So, folks, looks like you can get a good dance going in between viewing all that amazing fashion.


KIDZFIZZ – the Pitti Bimbo concept lab at the Archivi for the very first time

KidzFIZZ, the children’s fashion project that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles, confirms its new bigger size: it is a proposal dedicated to a more evolved international public.  In line with the new kids’ lifestyle global scenarios, KidzFIZZ is aiming for research, creative exploration, the contamination between fashion and design and the significant presence of accessories. Staged inside the Medici Pavilion and at the Archivi, with a layout by Storage Associati, KidzFIZZ is increasingly Pitti Bimbo’s concept laboratory. It will also feature a special dedicated catwalk show in the Rondino.




The Pitti Bimbo catwalk shows and events have become unmissable occasions for the buyers and members of the international press attending the fair.  Among the brands that have already confirmed their fashion shows at the Rondino at this edition are Fun & Fun, Yclù and the group of Spanish companies captained by Children’s Fashion From Spain.


The Dutch brand Vingino has chosen Pitti Bimbo 84 for a special presentation-event.


Also in the Fortezza, among the events organized by the exhibiting companies, there will also be:
a cocktail party to present the FW 2017/18 collection of Petit Bateau and the delicious Bar tapas initiative organized by the Spanish brand Boboli. And two important charity projects: the Jeckerson Junior conference-talk dedicated to a very topical subject – the fight against bullying, which will feature the creation of a Limited Edition product in support of the Anti-bullying Association. Plus, the iDO charity event in collaboration with the Lega del Filo d’Oro – a charity that, for over 50 years, has worked alongside people who are deaf-mute or have multiple psycho-sensory disabilities.


And yet another unmissable event around town: on the evening of Thursday 19 January, in the extraordinary location of the Stazione Leopolda, there will be the Monnalisa catwalk show to present the AW 2017/18 collection to Pitti Bimbo’s audience of press and international buyers.


And here are just some of the countries represented, and new names, and returns at this edition:

AUSTRIA: IO BIO, The Small Gatsby

BELGIUM: Bellerose, bonjour maurice, PAULINE B.

BULGARIA: Junona, Kalinka Kids


DENMARK: Design Letters & Friends, LuckyBoySunday, Minimalisma, Popupshop,

Someday Soon, Sways

FRANCE: Atelier Choux Paris, Bensimon, Blune Paris, Caramel Au Sucre, Collégien,

Deeluxe Est.74, Enfance Paris, Just Over The Top JOTT, Nailmatic Kids, Yves Salomon


GERMANY: Free Sisters, Lieblinge, Lupaco Munich, Mara Mea, Monkind, Noé & Zoé

Berlin, Risu Risu, Robe of Feathers, Sommer & Kinder

GREECE: Poupee, Tika Miniatures

HOLLAND: B.Nosy, Bampidano, Boof, Gray Label, Lullaby Road, Monta Juniors

HONG KONG: Oaks of Acorn


ITALY: 3.0, Agunga, ALV by Alviero Martini, Amelia Milano, Babol Cachemire Milano,

Balducci, Biba, Blauer, Bugatti Junior, Canadian Classics, Canadiens, Canzitex- 100%

made in Italy, Così Com’è, Denny Rose Girl, Diadora, Elisabetta Franchi, Hanapima,

Hape, I Leoncini, Ivory, Kuxò, Legami, Love in Kyo, Manudieci, Manuel Ritz, Maperò,

Melania, Mia Bu Milano, Miss Pois, MNML Haute Couture, Monnalisa Living, Nina D, Ocra,

OOF, PIN1876 by Botto Giuseppe, Prestige, Regina, Save the Duck, Sonatina, Stefano

Ricci Junior, Viaelisa, Virus, Y-Thing

JAPAN: Danbokun No Nikki, Tago

LATVIA: Wooly Organic

LUXEMBOURG: John Richmond Jr, Mamie et moi

NEW ZEELAND: Carbon Soldier

NORWAY: Prinsessefin Kjersti of Norway

POLAND: Barbaras, Zombie Dash

PORTUGAL: Baby Gi, Cherry Papaya, Grace Baby & Child, Wolf & Rita

SPAIN: 1+ in the Family, 2star, Acebo’s, Andanines, Babybol, Foque, Motoreta, Oil &

Carol, Omibia, Pasito a Pasito, Rosalita Señoritas, Tinycottons, Violeta e Federico

SWEDEN: Garbo&Friends, Popqorn

SWITZERLAND: Frilo Swissmade, Goganga, Where is Marlo

TURKEY: Alitsa, Organickid (R), Swing Eyewear.

UNITED KINGDOM: GirlsTalktoBoys, Holly and Beau, Hunter, Lapin & me, My Nametags,

Tom Joule

U.S.A: Fidelity, Florence Fancy, Grey Rabbit Baby, Madpax, Mojo, Pura.