Childishly comfortable clothes. This is the tagline for ultra-fab Swedish brand, Shampoodle – and we think these three words describe their funky aesthetic perfectly. With adorable cotton prints and fun silhouettes, we’re obsessed with their joyful and comfortable Winter 2013 Collection. Entitled “Liberty,” the collection was created to celebrate “the young heroes of next generation.
Meet our super girls, twins in stripes, wind surfers, alpineers, ghost hunters, punk rockers, royal rebels, grungy pigeons and satin boys in padded luxury in a collection filled with a lot of room for personality, space and freedom!”

Even more to celebrate? Shampoodle is a socially-aware company; all their garments are environmentally-friendly and made under good working conditions. As they describe themselves, “Shampoodle is the sum of an itching impulse to create something that will have an impact on someone else’s life. A good one.” Consider us sold! Check out more of their fun collection here.