Taravat is a Persian word that means “freshness” and is perfect for describing these clothes. Taravat is organic, fair trade and uses printing techniques that do not send toxic discharges into the water system. They also promote quality of life for all involved in production and use. And on top of all that, the clothes are so cute and artsy and I just love those original screenprints. Summer fun never ends for them as they focus on resort wear but will be introducing a fall collection soon. And the good news is that these fashions are all available in their online store as well as select boutiques.