The Snow Queen by Yevgeniya Yeretskaya

December 6th, 2013

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The girls and I are all equally enchanted by these magical pop-up books by the super talented Yevgeniya Yeretskaya whom we were lucky enough to meet at a Books of Wonder event! Her illustrations are in a word, magnificent. They remind me of the vintage illustrations in picture books of days gone by, yet with a modern edginess and color palette that is delectable. And the pop-ups bring them to another whole level.

We picked up The Snow Queen and also Woodland Christmas. And I also did a short interview with Yevgeniya. Scroll down to read about her inspirations for these gorgeous books.

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Jeanne: How did your first pop-up book come about? What were the challenges?
Yevgeniya:
I was still new at Up With Paper, working mostly on greeting cards and stationary, so I didn’t expect a dream project, such as a pop-up book, to land on my desk. My creative director, Monika Brandrup, gave me an opportunity to design one of the pop-up spreads for a new book that was in development. Fortunately, she was pleased with my work and asked me to design and engineer the rest of the book. This is how I got involved with “Snowflakes A Pop-Up Book”.
The biggest challenge for me was not to break into a little dance right after I officially got my first book project- just kidding… I totally danced. But seriously, since this was my first big project, the challenge was not to get too carried away with the designs. I had to curb the impulse to illustrate and pop-up absolutely everything I could on every spread and instead find a balance between desired visual complexity and logistics of print production.
Jeanne: Who is your greatest inspiration?
Yevgeniya:
It is difficult to say who has inspired me most, because there have been many wonderfully creative people who have shaped me over the years. However, I can say with certainty, that I fell in love with pop-ups when I was about three years old and opened a book called “Sleeping Beauty” by Vojtěch Kubašta.
Jeanne: What is your next project?
Yevgeniya:
I cannot divulge any secrets, of course. All I can say is that I am currently working on an engineering concept and layout for the next winter holiday book, which is based on a classic Ukrainian folk tale. It will be a movable and interactive book for a young audience.

 

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