I just had a “Why didn’t they think of this sooner?” (like fifty years ago) moment or actually a “Why didn’t I think of this?” moment. Yogurt cartons that are toys designed of course by an Italian design firm, deGast deSIGN – children are stimulated to ‘collect and reuse’ instead of ‘waste’, and the ‘free toy inside’ is on the outside. After the yogurt is eaten, the empty pots fit together in different ways to create hollow, light weight, 3D shapes and figures. A wide range of graphics allows for the creation of more vivid objects and educational games for learning shapes & colours, numbers, spelling, and even maths. I don’t think these have hit the market yet but I’m sure that yogurt eating will go way up. Ingenious. The video below shows all the interesting alternatives.