The only brand of children’s clothing that contributes to the healthy development of children – Zig Zig Zaa – launches its fall/winter 15 collection with the theme ” Circus Show “.  This Brazilian brand was created with a twist: the company wanted to have a brand that would attend to the kids’ needs in the first place, and they have a child development expert on call to approve all the designs for all the collections. The colors, shapes and stimuli are thought to please the children, not the grownups.

To encourage the development of each of the different children’s stages, the sub themes are divided by boys and girls and age groups Baby 0 to 12 months, 1-3 years old, and 4-6 years old. The playful prints, circus clowns, tightrope walkers, pets, onomatopoeia and balls can be seen in a palette of rich colors in shades of blue, pink, yellow, green, red and white.

For the babies, the stimuli in this phase are both auditory and visual. Therefore these pieces include playful prints that stimulate curiosity in cotton dresses and onesies.

As for children 1-3 year old, who are in the discovery phase of self-awareness and the others, the clothes help to stimulate curiosity and imagination, as the piece with a doll that has legs that stretch and pull, tops with plastic that makes noise and embroideries with different textures that stimulate the senses. As for the boys, silkscreen motifs with eyes that move, as well as prints showing different concepts of heights, big and small.

For ages 4-6 years, the children is curious, asks many questions and is able to dress with ease and are able to coordinate their movements. The prints stimulate curiosity; embroidered sequins for girls who love to follow fashion trends can be seen in dresses and tops. For the boys, pieces in metallic colors and eyes that move.

To see more of this brand, please go to the Zig Zag Zaa website.