The Daub Creative Workbook for kids happened when David Bennett’s son had a stay at the King’s College Hospital in London in 2013. The British branding agency director began thinking about how he and the creative industry could help children in hospital wards, and how to thank the staff who had helped his son and family. The idea of a “Creative Workbook” was conceived: something to occupy kids’ minds and imaginations while stuck in a place that can be scary, foreign, and boring.
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